The Secret Sauce: Segmentation

Hey there,

It’s Nathan Schacherer from CreativeDTC.

Sending generic emails is lazy and leaves money on the table.

Segmentation is how you stop blending in and start building real connections with your audience.

Here’s the truth:

Segmented emails don’t just boost open rates—they drive 58% of email revenue because they speak directly to where customers are in their journey.

🚀 SMART PLAYS:

1️⃣ Know Your Buyers: Repeat customers look for add-ons. New customers need easy wins. Speak their language. Example: If they bought running shoes, suggest socks or insoles.

2️⃣ Wake the Sleepers: Inactives aren’t a lost cause—yet. Hit them with a “We Miss You” campaign featuring a limited-time offer they can’t ignore. Use FOMO wisely.

3️⃣ Roll Out the Red Carpet for VIPs: These are your superfans. Early access, exclusive perks, and personal touches make them feel seen and keep them spending.

4️⃣ Track Behavior: A customer spends time on your product page? Follow up. “Still thinking about this?” adds urgency and shows you’re paying attention.

5️⃣ Measure Everything: Open rates, clicks, conversions—they’re your compass. Double down on what’s working and cut what’s not.

The bottom line:

Segmentation isn’t about sending more emails—it’s about sending better ones. It’s how you build trust, grow loyalty, and increase revenue. Make every email work for you.

🤓 TL;DR: Segmentation boosts retention and revenue by delivering personalized, high-value emails to the right people at the right time.

Talk soon,
-Nathan
Connect with me on Linkedin.

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ Take the quiz & check your Email Strategy here.
3️⃣ Get your FREE 14+ page Email Strategy Audit.