The Email ROI You Might Be Ignoring

Hey,

It's Nathan here with CreativeDTC.

I was chatting with a client the other day who was struggling to justify their email marketing spend.

They were pouring money into paid ads and wondering if email was worth the effort.

This got me thinking about a question I often hear: “Is email ROI measurable compared to paid ads?”.

Let me break it down for you:

1 » Email crushes it in ROI. For every dollar spent, you're looking at $36-$44 back. Paid ads? They're trailing at $2-$3 for each buck invested.

2 » Your email list is like owning real estate. Once someone's on it, you can email them again and again without extra costs. Ads? You're constantly paying rent.

3 » Email talks to warm leads who already know you. Paid ads are shouting at strangers. Guess which one converts better?

4 » Most brands aren't tracking email ROI right. They're obsessing over open rates instead of actual revenue per recipient.

5 » Email should be bringing in 30-50% of your total store revenue. If it's not, you're leaving money on the table.

Here's the thing: both email and paid ads have their place.

But if you're not measuring and optimizing your email ROI, you're missing out on the most cost-effective way to nurture and convert customers.

Don't just take my word for it.

Look at your numbers. You might be surprised at what you find.

Talk soon,
-Nathan

P.S. Let’s connect on LinkedIn (​link​). I’d love to hear about your brand!

3 Ways We Can Help You:

» Email Design Club. For DTC brands that want to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC trends. (link) Want 50% off lifetime access? Send me a DM on LinkedIn with the word "FIGMA”.

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» Free Trainings: The 4 key levers for DTC growth: popups, welcome flows, retention, and email strategy. I put together a few free guides to help you: (link).