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- The DTC Top 5 —— March 19 2025
The DTC Top 5 —— March 19 2025
Out of thousands of DTC posts this week, only 5 deserve your attention.
🌐 The DTC 5
Out of thousands of DTC posts this week, we’ve pulled the 5 must-read insights across email marketing, paid ads, Google search, retention, conversion optimization, organic growth, fulfillment, and customer experience.
Here’s this week’s starting lineup: 👇
#1
Here’s how we used AI image generation to turn a boring studio shot into an interesting lifestyle video:
1/ Filming
Once we had the product set up, we planned out our shot.
We wanted a slow push-in along with a pan down to the product
So we used our robot slider that enabled… x.com/i/web/status/1…
— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
3:26 PM • Sep 29, 2023
#2
Want to scale to $100k+ days?
A quick FB metrics masterclass so you can scale.
Spend is the most important metric to follow IMO. If you drop an ad into the account and it gobbles up spend you know you're onto something. That's why I like to run CBO and ASC because spend is a… x.com/i/web/status/1…
— Harry (@harrydelmege_)
4:56 PM • Mar 16, 2025
#3
Driving traffic to your site is just one part of the equation.
If your site isn’t optimized to convert, all that traffic means nothing.
Dive deep into your website’s user experience, and get the most out of every click.
@digicom_io— Ron Shah (@obviceo)
5:00 PM • Mar 16, 2025
#4
Your website visitors aren't lazy or uninterested, they're confused.
We proved it by fixing seven psychological barriers on this fitness brand's site and their conversion rate immediately jumped 42%.
I'll walk you through exactly what we changed and why it worked:
First, we… x.com/i/web/status/1…
— Carl Weische (@CarlWeische)
2:41 PM • Mar 14, 2025
#5
“I’ll buy it later” = Never buying at all
Every day, thousands of customers add products to their cart and then... disappear.
The #1 reason?
Indecision.
Not price. Not shipping costs. Just uncertainty.
Here’s how to kill indecision and turn “I’ll buy it later” into “I need… x.com/i/web/status/1…
— Jimmy Kim (@yojimmykim)
2:21 PM • Mar 14, 2025
Thoughts on this new Wednesday weekly email series? Yes? No?
Let me know!
-Nathan

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