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- The DTC Top 5 —— March 12 2025
The DTC Top 5 —— March 12 2025
Out of thousands of DTC posts this week, only 5 deserve your attention.
Nathan Schacherer
March 12, 2025 • Estimated Reading Time: 2 minutes
🌐 The DTC 5
Out of thousands of DTC posts this week, we’ve pulled the 5 must-read insights across email marketing, paid ads, Google search, retention, conversion optimization, organic growth, fulfillment, and customer experience.
Here’s this week’s starting lineup: 👇
#1
This hidden Google Ads feature lets you rewrite the rules of pricing strategy:
I’ve been testing something new in Google Ads.
And almost no one is using it.Google has quietly rolled out regional availability and pricing in the Merchant Center.
It lets you serve different… x.com/i/web/status/1…
— Filippo Caroli (@filippocvroli)
9:27 PM • Mar 10, 2025
#2
Want to know why so many DTC brands fail?
They're caught in a vicious cycle: low margins → expensive ads → cheaper products → more competition → even lower margins.
The solution?
Stop relying solely on Meta.
As we've grown Obvi, I've learned that building and owning your… x.com/i/web/status/1…
— Ron Shah (@obviceo)
7:32 PM • Mar 11, 2025
#3
Subscriptions aren't failing because people hate your product (well they might be if your product sucks). They're failing because your cadence is off.
Let me explain...Subscriptions are wonderful—they're the e-commerce equivalent of ARR or MRR. It's better money because you… x.com/i/web/status/1…
— Rabah Rahil (@rabahrahil)
5:51 PM • Mar 11, 2025
#4
When you nail your A/B Test and it’s a win for the brand AND the user AND the CRO agency
— Harry Molyneux | CRO (@dtcpages)
4:13 PM • Mar 11, 2025
#5
Ecommerce brands still fight psychology instead of using it.
We use three specific cognitive biases to increase conversion rates:
Scarcity that triggers ancestral fear - When someone selects a size, show "Only 2 left in Medium" and watch how fast they buy. The notification MUST… x.com/i/web/status/1…
— Carl Weische x (@CarlWeische)
2:19 PM • Mar 11, 2025
Thoughts on this new Wednesday weekly email series? Yes? No?
Let me know!
-Nathan
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