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- The DTC Top 5 —— April 9 2025
The DTC Top 5 —— April 9 2025
Out of thousands of DTC posts this week, only 5 deserve your attention.
Nathan Schacherer
April 09, 2025 • Estimated Reading Time: 2 minutes
🌐 The DTC 5
Out of thousands of DTC posts this week, we’ve pulled the 5 must-read insights across email marketing, paid ads, Google search, retention, conversion optimization, organic growth, fulfilment, and customer experience.
Here’s this week’s starting lineup: 👇
#1
Your popup strategy needs to evolve with your traffic.
When you start diversifying your marketing channels, different audiences will behave differently on your site.
@iamshackelford explains how channel-specific popup offers are boosting conversions for @drinkbrez by aligning
— Chew On This - Digestible DTC Content (@chewonthisdtc)
8:30 PM • Apr 6, 2025
#2
Your product doesn’t need to be the best.
It just needs to make people feel something:Understood
Seen
Empowered
Safe
Respected
Superior
That’s what people are really buying.
— Dennis Willeboordse 👨🏼🦰 eCommerce Growth (@dwilleboordse)
8:23 PM • Apr 6, 2025
#3
I have a very simple (but extremely effective) philosophy when it comes to ad hooks:
Show, don't tell.
Talking about BUSTING myths? BUST open the laundry pods!
This type of visual stops the scroll and keeps people hooked. 🪝 What do you think of this one I made for Dropps?
— Social Savannah (@social_savannah)
7:01 PM • Apr 4, 2025
#4
Stop making ads.
Start making relevant content that sells.
The gap between these is growing.
— Barry Hott ☄️ (@binghott)
9:41 PM • Apr 4, 2025
#5
in 2019 every brand and their mother pushed subscriptions for that sweet ltv. in 2025 consumers ain’t falling for it. they’ll cancel before the second shipment. build a product people want to subscribe to or forget it. retention is earned, not forced.
— Jackson Blackledge (@blvckledge)
6:42 PM • Apr 5, 2025
That’s it for this week!
Take care,
-Nathan
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