Creative testing tip:

Each net new angle should have at least 3 variations, testing your hook, copy, and speed.

No one hits the bullseye with their first shot 🎯

But how do you know what to test? Using these 3 KPIs

- CTR
- Hold Rate
- Hook Rate

— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
12:02 PM • Feb 11, 2023

Marketing Rule:

If it doesn’t feel personal, it won’t feel relevant.  

Generic messages get ignored.  
Personal messages create connection.  

Speak directly to their world and they’ll pay attention.

— Email Of The Day (@emailoftoday)
8:23 PM • Apr 27, 2025

🔥 Hot take:

Shopping directly from ChatGPT (and other LLMs) isn't going to change digital commerce as much as you might think.

Here’s why:

Search doesn’t drive most product discovery.

Looking at years of data from @KnoCommerce, only about 8% of customers report finding the

— Jeremiah Prummer (@JeremiahPrummer)
2:35 PM • Apr 27, 2025

Hot take:
This is a really shitty system.

The rules to be made in the USA are “virtually all”

That is meaningless horse shit, left there so that anyone can be sued for anything.

To be “made in Switzerland” 65% of the value has to be created there.

The USA needs CLEAR AND

— Sean Frank (@SeanEcom)
6:37 AM • Apr 27, 2025

Hot take: Subscription isn’t a business model — Real brands know it’s just one piece of a much bigger playbook. 🔥

@yojimmykim  @AmerGrozdanic@JohnMRoman@DTCbromozi

— ASOM Pod (@TheAsomPod)
7:30 PM • Apr 26, 2025