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- The DTC Top 5 —— April 23 2025
The DTC Top 5 —— April 23 2025
Out of thousands of DTC posts this week, only 5 deserve your attention.
Nathan Schacherer
April 23, 2025 • Estimated Reading Time: 2 minutes
🌐 The DTC 5
Out of thousands of DTC posts this week, we’ve pulled the 5 must-read insights across email marketing, paid ads, Google search, retention, conversion optimization, organic growth, fulfilment, and customer experience.
Here’s this week’s starting lineup: 👇
#1
The biggest growth killer for 7-figure DTC brands?
Ignoring personalisation.
Most brands are miles off what their customer journey could be.
The tech exists. The data exists.
And AI is moving faster than most can keep up.If you’re not using first-party data + AI to
— Joe Marston | Ecom Growth (@JoeJMarston)
9:51 AM • Apr 21, 2025
#2
I’ve collected hilarious ads of brands mocking their competitors.
1. Coke vs. Pepsi Superman Battle
— Betty Gonzalez (@bettygonza69036)
12:37 PM • Apr 20, 2025
#3
NLP, Core Identity Mapping, and Emotional Triggers: The Psychology Behind Email Marketing That Works
This week on @SendItpod, @ecomchasedimond and I sat down with the brilliant @SarahLevinger for a deep dive into emotional marketing that's unlike anything we've shared before.
— Jimmy Kim (@yojimmykim)
6:32 PM • Apr 15, 2025
#4
No rulebook. No photo team. Just pure mom hustle.
The co-founder of Modi Toys literally pulled up to local moms’ houses, got adorable pics of their kids, and kickstarted a brand new category.📷🔥
Sometimes, all it takes is heart (and a really cute toy).
— Chew On This - Digestible DTC Content (@chewonthisdtc)
8:15 PM • Apr 20, 2025
#5
Analyzing customer reviews is one of the easiest (and most overlooked) ways to boost your sales.
Here’s how to do it right:
1️⃣ Download a CSV of all reviews from your reviews app.
2️⃣ Include negative reviews, especially those hidden ones you don’t display publicly. They’re
— Harry Molyneux | CRO (@dtcpages)
9:16 PM • Apr 19, 2025
That’s it for this week!
Take care,
-Nathan
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