Most brands treat unsubscribes like loss. They should treat them like a lesson.

Here’s how to make your unsubscribe data actually useful:

1. Cross ref with list age and purchase history

2. Track by campaign type (promos vs flows vs content)

3. Create a “pre unsubscribe”

— Jimmy Kim (@yojimmykim)
6:30 PM • Mar 26, 2025

Stop relying on UGC ads! There are multiple ad styles you NEED to leverage for your DTC brand to see winners

Here are our winning 6 styles + structures that you can steal (tips from an 8-figure creative agency)

— Fraser Cottrell | Ad Creative For Meta & TikTok (@sourfraser)
4:30 PM • Feb 16, 2023

Copywriting Fact:

When in doubt, rewrite your first line.  

The first sentence decides whether they keep reading or scroll past.  

Make it clear.  
Make it intriguing.  
Make them need to read more.

— Daily Copywriting (@dailycopywriter)
9:54 PM • Mar 29, 2025

Driving traffic is only half the battle—making sure that traffic actually converts is what really matters.

@digicom_io put it best: CRO isn’t just about getting visitors; it’s about optimizing your entire website experience to turn them into customers.

A full website audit and

— Ash (@ashvinmelwani)
7:00 PM • Mar 29, 2025

Never underestimate how much 1 small site change can impact your ad performance.

Even if you’re sending traffic to a landing page, users will still explore.

They’ll see your homepage, your email popups, your reviews, etc.

Everything they can see/touch affects conversion.

— Barry Hott ☄️ (@binghott)
6:24 PM • Mar 27, 2025