Stop Overpaying For Ads

Hey there,

It’s Nathan Schacherer here from CreativeDTC.

Ad costs keep rising, and relying only on paid traffic squeezes your margins fast.

Here’s the good news: you don’t need to spend more on ads to grow revenue. Your email list is your most profitable asset.

Why? It’s already paid for and drives sales without extra costs.

Most DTC brands we work with see 30%+ of their monthly revenue come from email—at almost no cost.

🚀 SMART PLAYS:

1. Capture More Leads: Upgrade your pop-up offer. Try “Free gift with purchase” or “Exclusive access to [product].” Use a 10-second delay so visitors don’t feel bombarded. Aim for a signup rate of 7% or higher.

2. Build Trust Quickly: Your welcome flow should do more than say “hi.” Send 8 emails (over 14 days) showing how your product solves their problem. Share your story and lead with value instead of pushing a hard sell.

3. Recover Lost Revenue: Set up a 5-email abandoned cart flow. Add urgency with phrases like “Low stock” or “Offer expires in …” Include reviews to build trust and recover 10-20% of lost carts.

4. Send Smarter Campaigns: Stop sending generic blasts. Segment your audience (VIPs, window shoppers, dormant buyers) and tailor your offers. Give VIPs early access and create reactivation campaigns for inactive customers.

5. Focus on ROI: Track revenue per email (RPE) and conversion rates—not vanity metrics like open rates. Small changes to subject lines or CTAs can unlock big profits.

Make email your highest-ROI growth channel. Scale revenue without raising ad spend.

🤓 TL;DR: Paid ads get expensive fast. Use email to drive high-ROI growth—capture leads, build trust, and recover lost revenue without increasing ad spend.

Talk soon,
-Nathan

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ → Save 50% on our monthly Email Creative Club here.
2️⃣ Take the quiz & check your Email Strategy here.
3️⃣ Get your FREE 14+ page Email Strategy Audit.