Stop Losing Visitors to Bad Popups

Hey there,

It’s Nathan Schacherer from CreativeDTC.

Popups have a bad rep, and for good reason.

They often just frustrate users, convert poorly, and do little to grow revenue.

Here’s the thing:

When done right, a good popup can turn visitors into subscribers and customers without annoying anyone.

The average popup converts at 2-3%.

With the right strategy, you can hit 6% or higher. That’s double the subscribers and double the revenue potential from the same traffic.

🚀 SMART PLAYS:

1️⃣ Great Offers Matter: Discounts are nice, but people love special perks like “Early Access to VIP Sales” or “Free Gift With Your First Order.” These feel exciting and make visitors want to join.

2️⃣ Pick the Right Time: Popups that show up after 6-10 seconds give visitors time to look around before asking for their email. This keeps them interested without making them feel rushed.

3️⃣ Keep It Simple: A clear 3-step funnel works best: show the offer, collect the email, and give the reward. Don’t add or ask for extra stuff that might confuse people. One goal = more sign-ups.

4️⃣ Make It Mobile-Friendly: Many visitors use their phones. Popups should load quickly, have big buttons, and be easy to close. A good mobile design keeps visitors happy and more likely to sign up.

5️⃣ Test and Try Again: Small changes can make a big difference. Try new headlines, button colours, or offers to see what works best. Keep testing to find what gets the most sign-ups.

When done right, popups can be helpful. They’re like friendly reminders: “Hey, check this out!” Treat your visitors well, and they’ll reward you with clicks and sign-ups.

🤓 TL;DR: The best popups feel helpful, not pushy. Smart timing, clean design, and valuable offers make all the difference.

Talk soon,
-Nathan
Connect with me on LinkedIn.

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