Stop Losing Money with Weak Email Flows

Hey there,

Nathan here with CreativeDTC.

Let's be honest about your email marketing.

If you're like most DTC brands I work with, your email flows are probably set up, forgotten, and slowly leaking money while you obsess over ad costs.

Brutal, I know.

But the world doesn't care how hard you try with your emails. It cares if they work.

Here's what the brands making money from email do differently:

Welcome emails go beyond "Hi"

They don't stop at just one "thanks for subscribing" email. They guide new subscribers through a proper journey with brand stories, bestsellers, and social proof.

The difference between a basic welcome and an 8-email sequence? About 30% more revenue. Not complicated, just rarely done well.

Segmentation makes every email feel personal

First-time visitors get education, loyal buyers get exclusive offers, and lapsed customers get win-back campaigns.

No one gets generic messages because generic messages get ignored. Your subscribers aren't all the same, so why are your emails?

Abandoned cart flows don't stop at one email

The best brands send 6+ strategic follow-ups, reinforcing urgency, using social proof, and offering incentives at the right moments. More touchpoints mean more recovered sales. One email is just checking a box; a flow sequence is building a system.

Not every email is a discount

They mix in product tips, brand storytelling, and customer results. 70% value, 30% sales. This keeps customers engaged and buying without waiting for the next 20% off code. Train people to expect discounts, and that's all they'll wait for.

Everything gets tested

Subject lines, CTA placement, send times—nothing is left to chance.

The smallest tweaks can unlock big revenue jumps. A/B testing isn't just for ads. The brands making real money from email are constantly optimizing.

If your email flows are running in the background without attention, they're leaving money on the table.

And in today's market, with ad costs what they are, can you really afford to ignore your highest-ROI channel?

The best brands keep improving. You should too.

Email Inspiration Of The Day

Brand: be:amazing

Email Design: https://drive.google.com/file/d/11WlIaWbLNl5OEdpBpjcpBQ0itCk3OPkv/view?usp=sharing

Notes: I love this email. Sharing a Birthday Cake Pops recipe that requires their protein powder is brilliant marketing disguised as value. The colorful images make you want to try it immediately. They give you something useful first, then position their product as essential to make it happen. The pink "add protein" button makes buying easy, and the "low stock" mention adds just enough urgency without being pushy. Classic recipe-as-marketing approach, and they nailed it.

Reply to this email if you have any questions or further content you want covered.

Talk soon,

Nathan

PS » Let’s connect on LinkedIn (​link​). I’d love to hear about your brand.

PPS » If you run an e-commerce brand above $30k/mo and you want to have a free email strategy consultation with me, book a call here »

3 Ways We Can Help You:

» Email Design Club. Looking to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC brands here » Want 50% off lifetime access? DM me on LinkedIn »

» Klaviyo Email Audit. We’ll analyze your email strategy, highlight key gaps, and give you 5 high-impact fixes in a free 14+ page report, delivered in 72 hrs here »

» Free Training Guides: How 6%+ Popup Conversion Rates Can Transform Your DTC Brand here » and our Ultimate 8-Email Welcome Flow Guide here »