Stop Emails From Hitting Spam

📰 IN THE LOOP: TikTok Shop sells a beauty product every two seconds, leveraging viral content to drive sales — Kleenex teams up with Amazon to unveil the 'Breakup Calculator' for post-heartbreak care — Walmart and Target shoppers turn to private labels as inflation drives a shift away from name brands.

Hey there,

It’s Nathan Schacherer from CreativeDTC.

Nothing kills email performance faster than landing in spam.

It’s frustrating, but fixable.

The truth?

Spam filters aren’t your enemy—poor practices are.

A clean, well-optimized email strategy keeps your messages in the inbox, where they belong.

Here’s how to make sure your emails reach your audience every time.

🚀 SMART PLAYS:

1️⃣ Warm up your sender reputation: Start with a verified domain and configure SPF, DKIM, and DMARC correctly. Use tools like EasyDMARC for setup. Send emails first to your most engaged (30-day) subscribers to build trust and improve deliverability.

2️⃣ Clean your email list regularly: Regularly remove invalid or inactive emails using tools like NeverBounce or ZeroBounce. This protects your sender score and boosts deliverability.

3️⃣ Avoid spammy words and designs: Skip all-caps, excessive punctuation, or overly promotional phrases like "FREE" or "$$$." Use a natural text-to-image ratio (50:50 minimum) and ensure images are under 1MB.

4️⃣ Personalize every email: Address subscribers by name, recommend based on past actions, and use segmented flows like abandoned cart emails to make communication relevant.

5️⃣ Track and optimize key metrics: Monitor open rates, sender reputation, and spam complaints using tools like Google Postmaster or GlockApps. If open rates dip below 20%, adjust subject lines, audience segmentation, or content immediately.

When your emails land in inboxes, they drive sales. By following these steps, you’ll build a reputation that keeps your emails front and center.

🤓 TL;DR: Spam filters love clean, personalized, and targeted emails. Warm up domains, clean your list, balance designs, and track performance to stay inbox-ready.

Talk soon,
-Nathan
Connect with me on Linkedin.

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ → Save 50% on our monthly Email Creative Club here.
2️⃣ Take the quiz & check your Email Strategy here.
3️⃣ Get your FREE 14+ page Email Strategy Audit.