Lower Ad Spend, Maximize Loyalty

📰 IN THE LOOP: Record Black Friday online sales hit $10.8 billion (link) — Shein and Temu expand toy sales amid counterfeit concerns (link) — Physical retail stores continue to spark joy during the holiday shopping season (link).

Hey there,

It’s Nathan Schacherer from CreativeDTC.

Struggling with rising ad costs?

You’re not alone.

The good news. Retention marketing can save the day.

It’s your ticket to offsetting ad spend by turning one-time buyers into loyal customers.

Retention isn’t just about keeping customers happy, it’s about making each customer more valuable over time.

Done right, it lowers your acquisition costs and increases lifetime value.

Here's how you can start making retention marketing work for you:

🚀 SMART PLAYS:

1️⃣ Add a 6+ Email Post-Purchase Flow: Engage customers right after buying to build loyalty and encourage repeat purchases. Include product tips, cross-sells, and thank-you messages.

2️⃣ Use VIP Incentives: Reward your best customers (4+ orders) with perks like early access or exclusive discounts. These gestures deepen trust and increase their lifetime value.

3️⃣ Test Urgency in Emails: Time-sensitive offers like “24-hour deals” create quick sales—pair urgency with clear CTAs to maximize conversions quickly.

4️⃣ Personalize Campaigns: Send tailored emails using customer data like past purchases or browsing history. Personalization strengthens connections and drives higher engagement.

5️⃣ Measure Results: Track metrics like repeat purchase rates and email-driven revenue. Analyze these insights to refine your strategy and maximize long-term growth.

Retention isn’t just an expense; it’s an investment. A strong retention strategy can shift the needle, cutting your reliance on ads and boosting revenue organically.

🤓 TL;DR: Retention marketing reduces your dependence on ad spend by driving repeat sales and building customer loyalty.

Talk soon,
-Nathan
Connect with me on Linkedin.

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ → Save 50% on our monthly Email Creative Club here.
2️⃣ Take the quiz & check your Email Strategy here.
3️⃣ Get your FREE 14+ page Email Strategy Audit.