How Often Is Too Often For Emails?

Hey there,

It’s Nathan Schacherer from CreativeDTC.

Email marketing can be a goldmine, but sending too many emails can turn loyal subscribers into ex-subscribers fast.

So, how do you stay top-of-mind without becoming a nuisance?

Here’s the deal: the right email frequency depends on your audience.

But in general, most DTC brands find the sweet spot between staying visible and avoiding fatigue by emailing around 3-4 times a week.

Overload their inbox, and your unsubscribe rates could skyrocket.

Go quiet, and you risk being forgotten.

The trick is balance—value over volume.

Every email should serve a purpose, whether it’s educating, engaging, or converting.

🚀 SMART PLAYS:

1️⃣ Start with 2 emails/week. Send one promo, one value-packed. Track opens, clicks, and unsubscribes. Adjust frequency to find the sweet spot that keeps engagement high without overwhelming your list.

2️⃣ Monitor open rates and unsubscribes. If opens drop or unsubscribes jump, you’re emailing too much. Reduce frequency, sharpen content, and test timing to stay relevant without annoying your audience.

3️⃣ Segment your list by activity. Send more to active subscribers who engage. For less-active subscribers, scale back to maintain relevance while encouraging engagement without overloading their inbox.

4️⃣ Add variety to content. Mix it up! Rotate promos with stories, tips, or behind-the-scenes content. Keep it fresh to hold interest and give subscribers reasons to open your emails every time.

5️⃣ Test and tweak quarterly. Every 3 months, dive into the data. Look at what’s working and what’s not. Adjust your schedule, refine your content, and make sure you’re hitting the mark with every email.

🤓 TL;DR: Send 3-4 emails weekly. Adjust by opens. Segment, mix content, and review quarterly. Stay simple, engaging, and audience-focused!

Talk soon,
-Nathan
Connect with me on Linkedin.

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ → Save 50% on our monthly Email Creative Club here.
2️⃣ Take the quiz & check your Email Strategy here.
3️⃣ Get your FREE 14+ page Email Strategy Audit.