Email Template Breakdown #13: AG1

Hey there,

Nathan here from CreativeDTC.

Today’s breakdown: what makes this email from AG1 work; and how to use these insights to improve your email campaigns.

Plus, I rebuilt this exact template in Figma below, free for you to use and customize.

Let’s dive in.

🕵️ Why It Works:

This email is designed to sell. The visuals catch your eye, the words speak to your needs, and the layout makes everything easy to understand. Every part has a purpose—to build trust, answer questions, and make buying simple.

1️⃣ Benefit-Centered Copy

• What They Did: “Experience Premium Nutrition” is clear and enticing. The email explains how AG1 simplifies health by consolidating benefits into one product.

• Why It Works: It speaks to a common pain point: too many supplements. The solution is simple: saving time and effort, which appeals to busy buyers.

• Smart Play: Talk about benefits, not features. Solve a problem your audience has and make it feel effortless. Use action-focused phrases like “Streamline your routine” instead of generic claims.

2️⃣ Comparison Table

• What They Did: They laid out a table comparing AG1 to multivitamins, probiotics, and green powders. Each AG1 benefit is a green checkmark, making it visually dominant.

• Why It Works: Comparison tables simplify decisions. They frame AG1 as the all-in-one solution, making it feel like a better value without overwhelming you.

• Smart Play: Use tables to show why your product stands out. Keep them clean and visual—focus on what your audience values most, like time, money, or ease.

3️⃣ User Journey Flow

• What They Did: The email flows smoothly: a compelling hook, strong benefits, a proof-packed comparison table, and an action-driven close.

• Why It Works: It guides the reader step-by-step, addressing questions and objections in the right order. By the end, there’s nothing left to do but click the CTA button.

• Smart Play: Map out your emails like a story: attention-grabbing start, problem-solving middle, and an easy-to-take action at the end. Always remove distractions and keep the reader focused.

The Takeaway:

This email is clear, builds trust, and keeps things simple. It answers your questions with proof and makes it easy to act. Use these tips to write emails that feel natural, answer questions, and get people to buy.

→ Get the editable Figma template above for FREE here.

Talk soon,
-Nathan
Connect with me on LinkedIn.

3 Ways We Can Help You:

• Join the Email Design Club. For DTC brands looking to design & send high-converting emails faster. Get access to 190+ email design blocks and new templates monthly inspired by the latest DTC brand trends. (link) Want 50% off lifetime access? Just reply to this email for a coupon code.

• Get a Free Klaviyo Email Audit. For brands making $30k+/mo, we’ll uncover gaps in your email strategy, provide 5 high-impact ideas, and deliver a free 14+ page report to scale your revenue. (link)

• We offer Popup + 8-Email Welcome Flow setups designed to boost your current popup conversion rate by at least 30%; ready in 7 days and results in 30 days. (No retainer. 1-time setup. Done-for-you). (link)