Email Breakdown #24: BITE

Hey,

Nathan here from CreativeDTC.

Today’s breakdown: what makes this email from BITE work; and how to use these insights to improve your email campaigns.

Plus, I rebuilt this template in Figma below, free for you to use and customize.

Let’s dive in.

Why It Works:

Bite's email does a great job combining social proof, visual product showcasing, and environmental values to create a compelling reason to purchase. The design is clean, focused, and strategically drives action through multiple touchpoints while maintaining brand consistency.

#1: Strategic Social Proof Positioning

• What They Did: Placed "21,000+ 5-star reviews" prominently at the top, then backed it up with four specific customer testimonials showing diverse use cases and benefits.

• Why It Works: They're not just claiming greatness, they're proving it. The massive review number establishes credibility, while the individual stories make benefits tangible and relatable.

• Smart Play: Lead with your most impressive social proof metric, then follow with 3-4 diverse customer stories that address different customer pain points.

#2: Mission-Aligned Visual Identity

• What They Did: Maintained consistent eco-friendly branding with "BECAUSE IT'S THE EARTH" tagline and multiple sustainability certifications (B Corp, Cruelty-Free, Palm Oil Free).

• Why It Works: Every visual element reinforces their core differentiation from traditional plastic-heavy competitors. The certifications transform claims into verified trust signals.

• Smart Play: Visually showcase your certifications and values, they're not just feel-good elements but powerful conversion tools for value-aligned customers.

#3: Multi-Product Showcase with Individual CTAs

• What They Did: Featured four "Best Sellers" with individual "SHOP NOW" buttons rather than one generic CTA for the entire email.

• Why It Works: This creates multiple entry points to conversion based on specific product interest. If one product doesn't resonate, another might trigger action.

• Smart Play: Test product-specific CTAs against generic ones. The data often shows higher overall conversion when you give customers precise paths based on their specific interests.

#4: Clean, Scannable Layout

• What They Did: Used ample white space, clear section breaks, and a logical top-to-bottom flow: problem → social proof → solution → action.

• Why It Works: The email respects how people actually read emails, by scanning quickly. Each section can stand alone while contributing to the overall narrative.

• Smart Play: Design for the 3-second scan first. If someone only glances at your email, they should still grasp: who you are, what you offer, and why they should care.

Key Takeaways:

The magic of Bite's email is in its strategic sequencing: establish credibility first (reviews), create desire (testimonials), reduce friction (discount), then provide multiple paths to purchase (product-specific CTAs).

All while maintaining a consistent eco-friendly brand identity that differentiates them from plastic-heavy competitors. Copy this framework, not just the aesthetics.

→ Get the editable Figma template for FREE here. (Only until next Thursday).

Reply to this email if you have any questions or further content you want covered.

Talk soon,

Nathan

PS » Let’s connect on LinkedIn (​link​). I’d love to hear about your brand.

PPS » If you run an e-commerce brand above $30k/mo and you want to have a free email strategy consultation with me, book a call here »

3 Ways We Can Help You:

» Email Design Club. Looking to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC brands here » Want 50% off lifetime access? DM me on LinkedIn »

» Klaviyo Email Audit. We’ll analyze your email strategy, highlight key gaps, and give you 5 high-impact fixes in a free 14+ page report, delivered in 72 hrs here »

» Free Training Guides: How 6%+ Popup Conversion Rates Can Transform Your DTC Brand here » and our Ultimate 8-Email Welcome Flow Guide here »