Email Breakdown #20: Javy

PLUS >> get the Figma email template file.

Author

Nathan Schacherer
March 21, 2025 • Estimated Reading Time: 5 minutes

Hey,

Nathan here from CreativeDTC.

Today’s breakdown: what makes this email from Javy work; and how to use these insights to improve your email campaigns.

Plus, I rebuilt this template in Figma below, free for you to use and customize.

Let’s dive in.

Why It Works:

This email grabs attention immediately with a bold “Buy 1, Get 1 FREE” offer and a countdown timer that creates urgency. The bright, engaging design highlights the product, while clear CTAs and benefit-driven messaging make it easy for readers to take action.

1. High-Impact Offer & Urgency

  • What They Did: The email leads with a bold “Buy 1, Get 1 FREE” offer and a countdown timer to create urgency. The large font and contrasting colors make the deal impossible to miss.

  • Why It Works: A clear, valuable offer hooks readers instantly, while the countdown leverages loss aversion to encourage immediate action. The use of "FREE" in large letters reinforces the incentive.

  • Smart Play: When running a promotion, use a high-contrast, large-font headline with an urgency trigger like a timer or “limited-time” wording to push conversions.

2. Vibrant, Eye-Catching Design

  • What They Did: The email features warm, energetic colors that align with the brand and contrast well for readability. Bold typography and high-quality product imagery add excitement and clarity.

  • Why It Works: Bright colors and engaging visuals make the email feel lively and exciting, reinforcing the offer’s value. The imagery of delicious iced coffee makes the product feel tangible and desirable.

  • Smart Play: Use a color palette that aligns with your brand but adds contrast to key elements like CTAs and offers. High-quality product images create desire and help customers visualize the experience.

3. Strong, Repeated CTA

  • What They Did: “SHOP NOW” is featured twice in bold, clickable buttons with strong contrast. The first appears right after the main offer, and the second follows the benefit section.

  • Why It Works: Multiple CTAs keep the reader focused on the next step. The clear, action-driven wording (“SHOP NOW”) eliminates friction and makes it obvious what to do next.

  • Smart Play: Always include multiple CTAs, one near the top for impulse buyers and another after key benefits for those who need more convincing. Keep the language direct and action-oriented.

4. Benefit-Driven "Why Javy?" Section

  • What They Did: A simple, scannable list highlights why Javy is a smart choice, emphasizing convenience, cost savings, and better ingredients with engaging icons.

  • Why It Works: This section reassures potential buyers by reinforcing value. The use of emojis adds visual appeal and makes the text more engaging and digestible.

  • Smart Play: Always include a value reinforcement section with clear, scannable benefits. Use concise language, bullet points, and small icons to make it easy to absorb at a glance.

Key Takeaways:

This email succeeds by combining an irresistible offer with strong urgency, vibrant design, and clear CTAs. The benefit-driven messaging reinforces value, while trust elements ensure credibility.

To boost performance, lead with a compelling deal, create urgency, use multiple CTAs, highlight key benefits concisely, and reinforce trust with social proof. When these elements work together, an email doesn’t just look good, it also drives real action.

→ Get the editable Figma template for FREE here. (Only until next Thursday).

Reply to this email if you have any questions or further content you want covered.

Talk soon,

Nathan

PS » Let’s connect on LinkedIn (​link​). I’d love to hear about your brand.

PPS » If you run an e-commerce brand above $30k/mo and you want to have a free email strategy consultation with me, book a call here »

3 Ways We Can Help You:

» Email Design Club. Looking to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC brands here » Want 50% off lifetime access? DM me on LinkedIn »

» Klaviyo Email Audit. We’ll analyze your email strategy, highlight key gaps, and give you 5 high-impact fixes in a free 14+ page report, delivered in 72 hrs here »

» Free Training Guides: How 6%+ Popup Conversion Rates Can Transform Your DTC Brand here » and our Ultimate 8-Email Welcome Flow Guide here »

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