Email Breakdown #16: Magic Spoon

Hey there,

Nathan here from CreativeDTC.

Today’s breakdown: what makes this email from Magic Spoon work; and how to use these insights to improve your email campaigns.

Plus, I rebuilt this exact template in Figma below, free for you to use and customize.

Let’s dive in.

Why It Works

This Magic Spoon email is a great example of high-converting email design. It blends strong visuals, clear messaging, and strategic calls to action (CTAs) to engage subscribers and drive conversions.

1. Bold, Attention-Grabbing Headline

• What They Did: Used a playful yet clear headline: “Okay, we’ll spill the milk...”

• Why It Works: Hooks readers instantly with curiosity and brand personality, making them want to keep reading. It also subtly reinforces the brand’s connection to cereal.

• Smart Play: Use a conversational, intrigue-driven opener that taps into nostalgia or common experiences to engage readers emotionally.

2. Strong Call-to-Action (CTA) Buttons

• What They Did: "Spoons Out" and "Find the Magic" stand out with contrast, clarity, and a fun, brand-specific tone.

• Why It Works: Encourages immediate action with unique, engaging CTAs instead of generic ones like "Shop Now." The bright buttons also enhance visibility and click-through rates.

• Smart Play: Keep CTAs short, fun, and visually distinct. Use unique phrasing that aligns with your brand voice while making the action feel exciting.

3. Benefits Over Features

• What They Did: Highlighted protein-packed, zero-sugar, and gluten-free perks in an easy-to-read format.

• Why It Works: Speaks directly to consumer needs, eliminating objections before they arise. The focus on health benefits aligns with their target audience’s priorities.

• Smart Play: Lead with benefits, not specs. Solve a problem, and fulfill a desire. Structure information in quick, digestible snippets to maintain engagement.

Key Takeaways:

A winning email grabs attention, delivers value upfront, and makes taking action effortless. Use a mix of strong headlines, compelling CTAs, and trust-building elements to maximize engagement and conversions.

→ Get the editable Figma template for FREE here. (Only until next Thursday).

Talk soon,
-Nathan

P.S. Let’s connect on LinkedIn (​link​). I’d love to hear about your brand!

3 Ways We Can Help You:

» Email Design Club. For DTC brands that want to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC trends. (link) Want 50% off lifetime access? Send me a message on LinkedIn.

» Klaviyo Email Audit. We’ll analyze your email strategy, highlight key gaps, and give you 5 high-impact fixes in a free 14+ page report, delivered in 72 hrs. (link)

» Free Trainings: The 4 key levers for DTC growth: popups, welcome flows, retention, and email strategy. I put together a few free guides to help you: (link).