Email Breakdown #15: Magic Spoon

Hey there,

Nathan here from CreativeDTC.

Today’s breakdown: what makes this email from Magic Spoon work; and how to use these insights to improve your email campaigns.

Plus, I rebuilt this exact template in Figma below, free for you to use and customize.

Let’s dive in.

Why It Works

This email from Magic Spoon works because it’s fun, easy to read, and makes you want to take action. The design pops, the copy feels personal, and the whole thing guides you toward buying without feeling pushy.

1. Interactive Quiz for Personalization

• What They Did: Used a decision-tree format to guide subscribers to a recommended cereal flavor.

• Why It Works: People love having options. A quiz grabs attention, keeps them engaged, and makes the final recommendation feel tailor-made—boosting the chance they’ll buy.

• Smart Play: Add quizzes or guided flows to make emails feel more personal and get subscribers invested in their choice.

2. Clear Call-to-Action (CTA)

• What They Did: Positioned a prominent "Build My Mix" button early in the email.

• Why It Works: No confusion and no distractions. A clear next step makes it easy to take action fast, reducing hesitation and increasing conversions.

• Smart Play: Put a bold, high-contrast CTA near the top so readers know exactly what to do next with no scrolling or guessing.

3. Emotional & Benefit-Driven Copy

• What They Did: Used fun, nostalgic language to tap into childhood memories and personal preferences.

• Why It Works: Emotion creates connection. Nostalgia makes the brand feel familiar, while personal touches make the message more relatable and engaging.

• Smart Play: Use nostalgia, humor, or aspiration to make your copy feel personal and get readers to connect with your brand.

Key Takeaways:

This email works because it’s fun, easy to follow, and drives action. To improve your own emails, use interactive elements, bold visuals, clear CTAs, emotional copy, and trust signals. Keep it simple and focused on getting the reader to take the next step.

→ Get the editable Figma template for FREE here. (Only until next Thursday).

Talk soon,
-Nathan
Connect with me on LinkedIn.

3 Ways We Can Help You:

» Email Design Club. For DTC brands that want to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC trends. (link) Want 50% off lifetime access? Send me a message on LinkedIn.

» Klaviyo Email Audit. We’ll analyze your email strategy, highlight key gaps, and give you 5 high-impact fixes in a free 14+ page report, delivered in 72 hrs. (link)

» Free Trainings: The 4 key levers for DTC growth: popups, welcome flows, retention, and email strategy. I put together a few free guides to help you: (link).