Do Your Email Flows Need a Makeover?

Hey,

It's Nathan Schacherer with CreativeDTC.

Ever feel like your email flows are just... meh?

You're not alone.

We see it all the time with new clients. They might have the flows set up, but something's off. The revenue isn't flowing like it should.

So how do you know if your flows are underperforming?

1- First, look at your Revenue per Recipient (RPR). If it's below $0.50 per email, you've got room for improvement. Your flows should be making money, not just inbox fillers.

2- Next, check your conversion rate. Aim for at least 3-4% of recipients making a purchase. If you're below that, your emails might not be sealing the deal.

3- Open rates matter too. Below 40%? Time to improve those subject lines or get smarter with segmentation and focus on adding more value.

4- But here's the thing - if your flows aren't driving at least 30-50% of your email revenue, they need work.

We recently helped a client take their cart abandonment flow from a sad 5% recovery rate to over 15%. How? We played around with the timing, made the emails actually worth opening, and threw in some results-focused social proof.

Remember, your flows should be working as your silent sales team. They should recover carts, welcome new subscribers, and keep customers coming back for more.

If they're not doing that, it's time for an overhaul. Regular testing, smart segmentation, and email content that adds value can turn those underperforming flows around for you.

Don't let weak flows hold you back, your emails should be working harder than you are.

Email Inspiration Of The Day

Brand: AVALINE

Email Design: https://drive.google.com/file/d/1LbxQnbX8hcxNM0FgAGqlAo8RceUWD5eJ/view?usp=drive_link

Notes: I love the hero section. It’s clean, and just does its job with the CTA well-placed above the fold as well. The design is simple and easy to read, which works well. Adding images for each recipe could make the pairings more engaging. It’s missing reviews or social proof, which could build trust. Overall, it’s strong but could use more visual appeal and credibility to drive action.

Reply to this email if you have any questions or further content you want covered.

Talk soon,

Nathan

PS » Let’s connect on LinkedIn (​link​). I’d love to hear about your brand.

PPS » If you run an e-commerce brand above $30k/mo and you want to have a free email strategy consultation with me, book a call here »

3 Ways We Can Help You:

» Email Design Club. Looking to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC brands here » Want 50% off lifetime access? DM me on LinkedIn »

» Klaviyo Email Audit. We’ll analyze your email strategy, highlight key gaps, and give you 5 high-impact fixes in a free 14+ page report, delivered in 72 hrs here »

» Free Training Guides: How 6%+ Popup Conversion Rates Can Transform Your DTC Brand here » and our Ultimate 8-Email Welcome Flow Guide here »