Creative [email] Breakdown #9: TRIP

Hey there,

Nathan here from CreativeDTC.

Today’s breakdown: what makes this email from TRIP so effective—and how to use these insights to improve your email campaigns.

Plus, I rebuilt this template in Figma below—free for you to use, and customize.

Let’s dive in.

🕵️ WHY IT WORKS:

This email speaks straight to what the customer wants, visually highlights the benefits, and makes it simple to take action. Every piece builds trust, shows clear value, and removes roadblocks, making readers feel sure about clicking through.

1️⃣ Benefit-Centered Comparison Table

• What They Did: Compared the product directly to alternatives like wine and soda, using clear icons for benefits like “hangover-free” and “no added sugar.”

• Why It Works: It simplifies decision-making and hammers home the unique value. Customers immediately see why this drink is better for their lifestyle.

• Smart Play: Add comparison tables to your emails. Focus on what your product does better than competitors or substitutes. Make it visual and simple.

2️⃣ Vivid Visual Branding

• What They Did: Showcased lifestyle images of friends enjoying the product outdoors, paired with bright, branded colours.

• Why It Works: The visuals sell the feeling, not just the product. Readers don’t just see a drink—they see relaxation, fun, and connection.

• Smart Play: Use photos that show people loving your product in relatable, aspirational settings. Make buyers want that experience.

3️⃣ Emotional Benefits in Copy

• What They Did: Used phrases like “calm without the chaos” and “sunshine sipping” to connect emotionally with readers.

• Why It Works: Customers care about outcomes, not ingredients. This copy focuses on how the product solves a problem they feel every day.

• Smart Play: Lead with emotional benefits. Frame your product as the answer to specific pains or desires your audience experiences regularly.

The Takeaway: This email wins because it keeps things clear, highlights benefits, and builds trust. The comparison table shows why you're the best, the emotional tone grabs attention, and the CTAs make the next step easy. Use this formula: focus on results, prove your value, and make action feel effortless.

→ Get the editable Figma template above for FREE here.

Talk soon,
-Nathan // connect with me on Linkedin.

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ Take the quiz & check your Email Strategy here.
2️⃣ Get your FREE 14+ page Email Strategy Audit.