Creative [email] Breakdown: lambs

Hey there,

Nathan here from CreativeDTC.

Today’s breakdown: what makes this email from Lambs (now Havn) so effective—and how to use these insights to improve your email campaigns.

Plus, I rebuilt this exact template in Figma below—free for you to use, and customize.

Let’s dive in.

🕵️ WHY IT WORKS:

This email crushes it because it speaks directly to the reader’s needs, builds trust with proof, and removes all guesswork about what to do next. Every piece of the design is intentional, guiding the reader step-by-step to take action.

1️⃣ Benefit-Centered Copy

• What They Did: Benefits like "Radiation-Proof Fabric" and "Promotes Long-Term Health" hit right where it matters.

• Why It Works: It’s not about what the product is—it’s about what it does for the buyer. People don’t care about fabric; they care about health, safety, and peace of mind. This copy hits emotional triggers fast.

• Smart Play: Always sell outcomes, not features. Frame benefits as solutions to problems your audience feels daily.

2️⃣ Strategic CTA Placement

• What They Did: CTAs like "Shop Headwear" are placed right after testimonials and product categories—no scrolling needed.

• Why It Works: Action is easy when the next step is obvious. The CTAs guide readers through a journey, reducing decision fatigue. Each button screams, "Click me now."

• Smart Play: Position your CTAs immediately after delivering value. Use clear, action-driven phrases like "Claim Your Discount" or "Get Started Now" to create momentum.

3️⃣ Social Proof

• What They Did: Used customer reviews with star ratings, real names, and relatable stories ("less brain fog").

• Why It Works: People trust people. Reviews show the product works and remove scepticism. When someone else shares your exact pain and solves it, it’s powerful.

• Smart Play: Always include testimonials that focus on results, not fluff. Highlight specifics (e.g., "slept better," "felt energized"). Make it relatable, and people will see themselves in the story.

The Takeaway: This email focuses on clarity and action. It builds trust with visuals and testimonials, highlights meaningful outcomes, and removes friction. Use these insights to centre your emails and popups on benefits, proof, and simplicity. When customers trust you and take action easily, you win every time.

→ Get the editable Figma template above for FREE here.

Talk soon,
-Nathan
Connect with me on Linkedin.

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ → Save 50% on our monthly Email Creative Club here.
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3️⃣ Get your FREE 14+ page Email Strategy Audit.