Creative [email] Breakdown: Chomps

Hey there,

Nathan here from CreativeDTC.

Today’s breakdown: what makes this email from Chomps so effective—and how to use these insights to improve your email campaigns.

Plus, I rebuilt this exact template in Figma below—free for you to use, and customize.

Let’s dive in.

🕵️ WHY IT WORKS:

This email grabs attention fast with bold branding, builds trust with proof people believe, and drives action with clear, simple steps. It shows why your offer stands out, makes buying easy, and keeps the focus on the customer.

1️⃣ Strong Brand Identity

• What They Did: Went all-in on bold red visuals, a clean logo, and sharp product shots. The design grabs your attention and makes sure you know exactly who they are the second you open the email.

• Why It Works: Clear branding builds trust fast. It keeps the focus on the message and makes the email impossible to forget.

• SMART PLAY: Stick to your brand colours and use sharp, high-quality visuals in every email. Consistency equals trust, and trust equals results.

2️⃣ Benefit-Focused Copy + Social Proof

• What They Did: Spotlighted testimonials that hit emotional triggers, like “low calorie” and “lifesaver,” paired with strong product visuals.

• Why It Works: Social proof does the heavy lifting. It builds instant credibility and connects the product’s benefits to real-world results.

• SMART PLAY: Use testimonials that speak directly to your audience’s needs. Highlight practical wins (saves time, solves a problem) and emotional payoffs (makes life easier, feels great). Pair them with product visuals to seal the deal.

3️⃣ Differentiation

• What They Did: Showcased standout features like “grass-fed” and “zero sugar” in both the copy and visuals, making the benefits impossible to miss.

• Why It Works: Differentiation cuts through the noise. It highlights what makes the product better, tackles customer pain points, and builds trust in seconds.

• SMART PLAY: Lead with benefits that solve your audience’s biggest problems. Keep it short, sharp, and easy to skim—so they get the message fast.

The Takeaway: This email combines bold visuals, trust-building testimonials, and clean design to drive results. It keeps the focus on trust, benefits, and clear action steps—turning readers into buyers. Use this framework to create emails that build loyalty, boost engagement, and drive sales.

→ Get the editable Figma template above for FREE here.
→ Save 50% on our monthly Creative Club here.

Talk soon,
-Nathan
Connect with me on Linkedin.

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ → Save 50% on our monthly Email Creative Club here.
2️⃣ Take the quiz & check your Email Strategy here.
3️⃣ Get your FREE 14+ page Email Strategy Audit.