Creative [email] Breakdown: AG1

Hey there,

Nathan here from CreativeDTC.

Today’s breakdown: what makes AG1’s email so effective—and how to use these tactics to improve your own results.

Plus, I rebuilt this exact template in Figma below—free for you to use, and customize.

Let’s dive in.

🕵️ WHY IT WORKS:

AG1 nailed this high-converting email by blending benefits, action, and trust—core moves to drive serious results.

Here’s a quick breakdown of what worked and how you can put it to use to see real impact in your next email campaign.

1️⃣ Benefit-Driven Copy.

• Why It Works: Clear, specific benefits instantly cut through the noise and speak to what matters.

• Smart Play: Start with sharp, results-focused benefits in your emails to give customers a reason to care.

2️⃣ Direct, Actionable CTAs Above the Fold.

• Why It Works: Above-the-fold CTAs are immediately actionable—no scrolling, no friction.

• Smart Play: Place simple, high-contrast CTAs like “Get Started Now” above the fold. Make the sale easy for your customers.

3️⃣ Trust-Building Visuals

• Why It Works: Quality visuals establish credibility and engage readers instantly.

• Smart Play: Use bold, brand-aligned images that highlight your product’s strengths, creating a strong first impression.

Quick Recap:

Focus on benefit-driven copy, above-the-fold CTAs, and trust-building visuals. This approach drives real conversions—not vanity metrics.

→ Get the editable Figma template above for FREE here.
→ Save 50% on our monthly Creative Club here.

Talk soon,
-Nathan

P.S. Whenever you’re ready, here are 3 ways we can help you…

1️⃣ Join our monthly creative Email & Ad Template Club.
2️⃣ Take the quiz & check your Email Strategy here.
3️⃣ Get your FREE 14+ page Email Strategy Audit.