Brands Stuck At 7 Figures Do This

Hey,

It's Nathan Schacherer with CreativeDTC.

I was reviewing some data from our top-performing eCommerce clients, and something jumped out at me. The brands crushing it aren't just masters of acquisition; they are also obsessed with retention.

Here's the big question I keep hearing:

What's the #1 mistake holding back 7-figure eCommerce brands?

Let me break it down:

1. Overdependence on paid ads. So many brands pour cash into Facebook and Google, chasing new customers while neglecting the gold mine of their existing base.

2. Weak email game. I'm talking welcome flows that don't convert, abandoned cart flows that haven’t been updated in months, and post-purchase emails that miss the mark. Your email list is an asset. Treat it like one.

3. No real customer journey. Too many brands focus on that first sale and then... crickets. Where's your upsell strategy? Your win-back campaigns? Your loyalty program that turns customers into raving fans?

4. Ignoring the power of testing. I've seen brands spending six figures a month on ads but never test their email flows. A simple subject line test can boost revenue per email by 30% or more.

5. Building on rented land. Yes, paid ads are crucial. But are you cultivating direct relationships with customers through channels you own and control?

The brands that break through focus on retention as much (if not more) as acquisition. They're not just chasing new faces; they're maximizing the value of every customer relationship.

Email Inspiration Of The Day

Brand: Our Place

Email Design: https://drive.google.com/file/d/1sg1W4MLMNimWBmBkJT2Rz-UXy1G48H0F/view?usp=sharing

Notes: This email highlights product benefits with a clean design and strong CTAs. Trust signals like free shipping and Klarna reduce friction, while lifestyle imagery enhances appeal. A customer review could add more credibility, but overall, it's well-executed and conversion-focused.

Reply to this email if you have any questions or further content you want covered.

Talk soon,

Nathan

PS » Let’s connect on LinkedIn (​link​). I’d love to hear about your brand.

PPS » If you run an e-commerce brand above $30k/mo and you want to have a free email strategy consultation with me, book a call here »

3 Ways We Can Help You:

» Email Design Club. Looking to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC brands here » Want 50% off lifetime access? DM me on LinkedIn »

» Klaviyo Email Audit. We’ll analyze your email strategy, highlight key gaps, and give you 5 high-impact fixes in a free 14+ page report, delivered in 72 hrs here »

» Free Training Guides: How 6%+ Popup Conversion Rates Can Transform Your DTC Brand here » and our Ultimate 8-Email Welcome Flow Guide here »