Are Your Email Flows Struggling? Try This ...

Hey there,

Nathan here with CreativeDTC.

Ever wonder why some brands seem to have a magical touch with emails while others just... don't?

It's not magic. It's method.

Most brands set up email flows and forget about them.

The top performers?

They're constantly tweaking, testing, and turning every message into a money-maker.

Here's the thing:

Your welcome flow isn't just a "hi, thanks for signing up" formality. It's your first 48 hours to make an impression. Wait too long, and you might as well be shouting into the void.

And that abandoned cart? It's not a lost cause. It's an opportunity. Most people who bail are still interested. They just need a little nudge. Or three.

Post-purchase isn't the end of the story. It's the beginning of a beautiful friendship. Or at least, it should be. A simple "thanks for buying" won't cut it. You need to guide, upsell, and make them feel like VIPs.

Speaking of VIPs, what about those customers who haven't bought in a while? They're not gone. They're just... dormant. The right message can wake them up and get them buying again.

And reviews? They're not just nice to have. They're rocket fuel for your conversions. But most people won't leave one unless you ask. And ask the right way.

The best brands in 2025 aren't going to be the ones flooding inboxes. They'll be the ones sending smarter, more targeted, more effective emails.

So, what's your email strategy?

Are you set-it-and-forget-it, or are you constantly refining and optimizing?

Because in this game, standing still is the same as moving backward.

Email Inspiration Of The Day

Brand: Kinfield

Email Design: https://drive.google.com/file/d/1dcPyHV4y9Bj7sA7PLx5mSFhMpGu6z40H/view?usp=sharing

Notes: The hero section on this email is doing a lot of work, and doing it well. The star rating and short, punchy quote gifs instantly grab attention, making it feel like a no-brainer to buy a gift from them. “Win ‘best gift giver’ of all time” is a smart hook, tapping into the reader’s desire to give something people actually love. The CTA is right where it should be, pushing action without overcomplicating. This section does exactly what it needs to: build trust fast and make buying feel easy. The rest of the email supports it well, but this top section is the real MVP.

Reply to this email if you have any questions or further content you want covered.

Talk soon,

Nathan

PS » Let’s connect on LinkedIn (​link​). I’d love to hear about your brand.

PPS » If you run an e-commerce brand above $30k/mo and you want to have a free email strategy consultation with me, book a call here »

3 Ways We Can Help You:

» Email Design Club. Looking to create and send high-converting emails faster. Get access to 190+ email design blocks and fresh templates every month, inspired by top DTC brands here » Want 50% off lifetime access? DM me on LinkedIn »

» Klaviyo Email Audit. We’ll analyze your email strategy, highlight key gaps, and give you 5 high-impact fixes in a free 14+ page report, delivered in 72 hrs here »

» Free Training Guides: How 6%+ Popup Conversion Rates Can Transform Your DTC Brand here » and our Ultimate 8-Email Welcome Flow Guide here »