5 Quick Wins to Re-Engage Customers

Hey,

Nathan Schacherer here from CreativeDTC.

Bringing back lapsed customers isn’t just about reminding them you exist—it’s about re-sparking that initial excitement and showing them you understand what they need now.

Done right, these strategies cost up to 60% less than new customer acquisition, with a higher chance of converting again.

To re-engage effectively, we’ve broken down our best retention plays into 5 simple, high-impact steps.

🚀 SMART PLAYS:

1. Send a “We Miss You” Series – A warm message to remind them why they bought from you in the first place can work wonders.

2. Personalized Offers – Show you know what they like by offering relevant discounts on past favourites or similar items.

3. Highlight What’s New – Introduce new products or upgrades that might catch their interest.

4. Leverage Win-Back Popups – Pop up special offers or reminders when they return to your site after a break.

5. Track Opens & Clicks – Measure what they respond to so you can double down on what’s working.

A little targeted attention is often all it takes to bring them back on board.

Reconnecting with a lapsed audience not only boosts engagement but strengthens long-term loyalty.

🤓 TL;DR: Quick, targeted messages with personalized offers and timely reminders will re-engage lapsed customers—saving you acquisition costs and boosting loyalty.

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